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When their new coworking space recently opened, CoJoe needed a brand that would catch the
eyes and attention of a specific clientele. The typical coworking space user is a free-lancer,
business owner, entrepreneur, outside-the-box thinker. The branding look needed to be slightly
quirky and creative, yet professional and polished. The perfectly balanced design along with the
speech bubbles inside the ā€œoā€™sā€ conveys the equality of the shared space where people can
freely share ideas and find inspiration from others. The colors are warm, clean and modern, just
like the work space.