When their new coworking space recently opened, CoJoe needed a brand that would catch the
eyes and attention of a specific clientele. The typical coworking space user is a free-lancer,
business owner, entrepreneur, outside-the-box thinker. The branding look needed to be slightly
quirky and creative, yet professional and polished. The perfectly balanced design along with the
speech bubbles inside the “o’s” conveys the equality of the shared space where people can
freely share ideas and find inspiration from others. The colors are warm, clean and modern, just
like the work space.