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The Moving Forward campaign required branding that would attract attention and work well
across the many campaign platforms including yard signage, mailers, posters, an employer tool
kit, tee shirts, buttons, invitations, door hangers, flyers and digital graphics. We created a
graphic for the campaign brand that encouraged and demonstrated movement. We designed a
slanted logo literally leaning forward. We incorporated a checkmark design into the word
“vote” that we carried throughout the pieces to highlight important facts and information; and
we used youthful, bright coloring to add an energetic, positive feeling about supporting kids
and schools.