GINA’S ESTHETICS

For this budding esthetician, establishing a unique, well-suited brand was important right from the start. We wanted to keep it simple (no one wants a spa to feel complicated), so we created an elegant, bold font for the word “Gina’s” and paired it with an understated design for the word “esthetics.” We chose muted, calm colors for this keep-it-simple, keep-it-lovely brand.